The ViB Story

While in the movie and TV business, two producers, Travis Hollman
and Johnny De La Valdene, were observing the effects of caffeinated
beverages on their crew. The crew was prone to hectic lifestyles and
high levels of stress.

From this, the founding members of ViB (vibe) began to observe the
energy drink market and noticed a different untapped avenue. The
thought occurred, “Why are there no drinks that alleviate stress from
the body and allow it to use its own natural energy, to positively affect
the body?” With this thought, Johnny and Travis hired SMU’s research
team, to explore and test this theory. The results were amazing.

What we found:

  ~1. 25% of the population cannot tolerate caffeine.

  ~2. The market for functional beverages is projected to grow
       from 20 billion to 30 billion within the next two years.

  ~3. According to Coca-Cola surveys, 29% of population is looking
       for a relaxing drink.

  ~4. 96% of the people surveyed by SMU said they would drink
       something if it would reduce stress.

  ~5. Bars and distributors are actively looking for an alternative
       beverage to promote and sell.

Using a carefully tested taste profile, along with professional
packaging concepts, ViB “Vacation in a Bottle” was created.

At this point, it was time to approach investors. The idea was to
involve high profile people that could help launch this product
through the media. Jason Witten, Donnie Nelson, Marco Rivera,
and many others, have personally invested and believe in this
company.

To complete our strategy, we decided to launch ViB (vibe) locally in
Dallas through Andrews Distributing. Barry Andrews and his son
Blake Andrews, have put a team behind our product that we believe
will make ViB an unparalleled success.

We see only great achievements in our future.